SEO TOOLS

21+ BEST SEO TOOLS (2020)

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Doing SEO requires knowledge, skills, but also SEO tools. Indeed, to work efficiently and to know everything about a website and its competitors, you will need to have good software or websites that offer solutions for Search Engine Optimization. I will therefore make you discover a small list that can be very useful to you to analyze a site or make an SEO audit.

Generalist tools

The generalist tools often combine the main functions important for SEO such as crawl, positioning analysis or backlinks.

SEMRUSH

Originally SEMrush was a solution for analyzing the performance of websites (keywords and traffic estimation), but today the tool offers many features. In addition, it allows to make automatic audits of a site, crawl, positioning or to follow the performance of SEA campaigns.

PRICING

SEMRUSH PRICING

It is possible to use SemRush for free for 14 days, after that the different formulas range from $99 to $399 per month. Discounts are offered with an annual payment.

PROS

  • A very important and international database
  • Numerous functionalities including keyword tracking (traffic estimation, number of keywords positioning, competition on keywords, etc.), SEO audit, crawler or positioning tracking
  • The possibility to export data
  • Ergonomics and graphic possibilities

CONS

  • A little expensive

REVIEW

SemRush is also essential to make SEO audits or simply to analyze sites. Its multiple features make it the most complete tool on the market.

I personally consider SemRush as the N°1 tool, absolutely essential for anyone who seriously wants to track his performance, monitor his competitors, and constantly refine his keyword strategies.

Source: https://semrush.com/

 

AHREFS

Originally dedicated to analyze the backlinks of a website, Ahrefs is now utilized as a generalist seo tool. It has an impressive database and it allows you to do a lot more than just link analysis, like complete netlinking audits, but also semantic analysis.

PRICING

AHREFS pricing

Ahrefs is an expensive software, as the first version is available for $99, while the standard version with extra features costs $179 and the most expensive version costs $399.

PROS

  • A very well done interface with a dashboard and many graphics
  • Volumetry of very important data
  • Different functionalities of the tool (analysis of links, content and positions)
  • Ease of data export

CONS

  • Data not always up to date
  • High prices
  • Some data are not very reliable
  • No thematic rank

REVIEW

The tool is less accurate than Majestic and does not have such a precise thematization and scoring system. However, it offers many very interesting features, as well as very practical ergonomics.

Source: https://ahrefs.com

 

SERPSTAT

Serpstat is an innovative all-in-one platform that is quite popular in Eastern Europe and the United States.

This platform offers you :

  • a website audit
  • monitoring the positioning of your keywords and backlinks
  • monitoring the positioning of your site / your competitors
  • grouping keywords with tags and URLs
  • research volume identification
  • track the history of keyword positions
  • know the traffic distribution of your competitors
  • tracking on mobile or desktop
  • daily follow-up of snippets

PRICING

SERPSTAT pricing

The above rates are for the annual payments for the tool. In payment per year, you have a 20% discount.

PROS

  • Worldwide database (Google USA-2.4B keywords, Google FR-106M)
  • More than 45 SEO and SEA features
  • Updated daily
  • API available
  • Tracking positions on Google whether on desktop or on mobile phone
  • Exporting data
  • Ability to make graphics

CONS

  • Interface of a not very intuitive “Text Analysis” tool

REVIEW

This tool is a real SEO dashboard very useful if you want to avoid having too many different tools.

Source: https://serpstat.com/

 

Positioning tracking tools

Have you always wanted to know in just a few clicks the position of a site or a competitor on certain keywords? Then, you must turn to SEO positioning tools. With them, no more need to spend your days doing your positioning by hand on Google.

Online or to install your computer, free or paid, limited or unlimited, let’s discover the different solutions available on the market.

 

MONITORANK

This is a brand new online positioning tool with many features. Indeed, in addition to tracking your positions on a simple keyword, this SEO software also allows you to follow all the competitors and see the biggest variations in the first 100 positions. This is an opportunity to see if some sites are implementing SEO strategies.

PRICING

Monitorank pricing

This solution is one of the cheapest on the market with a cost of 5 cents per keyword max. You can therefore take packs with 100 keywords for only 4.08 euros (regressive rates over 12 months) or 10,000 keywords for 333.33 euros per month.

Note: This is a French tool, that’s why the prices are displayed in French.

PROS

  • Daily updating of data
  • Numerous parameterization possibilities: mobile, geolocation, video, image, etc.
  • Really affordable prices and free offer to test the tool
  • Positioning history via graphics
  • Configurable email alert system
  • SERP Weather
  • Possibility of multi-accounting
  • Allows you to see the positioning of all the actors on one or more requests and to see the increases and decreases.
  • Possibility to follow the competitors
  • Allows to have data on the sites positioned including Majestic SEO
  • Allows you to track queries on which a URL or a domain appears
  • API just arrived.

CONS

  • Interface sometimes a little too complicated
  • Difficult to handle at first
  • Exports not always very practical

REVIEW

The Monitorank tool is really powerful in terms of monitoring positioning. However, it’s a little complicated to use, but once you get the hang of it, it becomes very interesting! To be tested.

Source: https://www.monitorank.com/en/

 

SEO HERO NINJA

The SEO Hero Ninja SEO tool is very useful when you are quickly looking for the real position of a website on a given keyword. Indeed, you won’t need to go into private browsing anymore to have no result customization.

PRICING

Entirely free and above all unlimited, it is one of the big strengths of the tool.

PROS

  • Possibility to choose a geolocation by country and a language to customize the results
  • Provides a quick and reliable overview of the location of the site in several data centers.
  • Visibility of the results of the entire SERP on each data center
  • Free SEO tool
  • Quick to use
  • Unlimited number of uses

CONS

  • Classic interface

REVIEW

Convenient, fast and free, the SEO Hero tool is ideal for quickly looking at your positioning on a given keyword. The ability to see all the results of a SERP is also particularly useful for a more detailed analysis. It advantageously replaces Positeo which sometimes has big problems with datacenters.

Source: https://seo-hero.ninja/

 

MYPOSEO

As an online tool (Saas), Myposeo allows you to monitor the positioning of your selected keywords on a daily basis. It allows you to track these different queries on Google of course, but also on Bing or Yahoo. Fast and reliable, this is a very good way to track the positioning of a site.

PRICING

Myposeo pricing

MYPOSEO offers the possibility of a 15-day free trial. After that, the rates correspond to the offers presented in the image: 20 euros per month, 110 euros per month, or 499 euros per month depending on the plan chosen.

PROS

  • Daily updating of data
  • Simple and practical interface (destination pages, search volume, graphics, etc.).
  • The history of the positioning
  • The warning system
  • Choice of search engine (geolocation possible)

CONS

  • Quantity/price ratio not optimal on keywords (limit of 75 keywords for 9 euros)
  • The high price

REVIEW

Practical, because it is accessible everywhere (Saas), MyPoseo also has the advantage of offering additional or supplementary functions (SEO Audit, SEA, SEA Monitoring, SEM Analysis). I really like the interface with the information provided by the tool or the possibility of having positioning alerts in case of a fall of certain keywords.

Source: https://en.myposeo.com/

 

SEO is onsite and also offsite. In the latter you will have to analyze the link profile of the site. But how to do this? Simply with a backlink analysis tool, very useful to make an external link analysis or to use it in an audit.

MAJESTIC

First backlinks analysis tool that I present to you, Majestic will allow you to know how many links and referrer domains your site (and your competitors) receives, but also and especially the quality of them.

PRICING

Majestic pricing

Majestic is available in several versions, from 40 euros for the cheapest version and up to 300 euros for the most expensive version. There are also other versions at 55 euros or 130 euros.

PROS

  • The relevance of the tool
  • Its various indicators and scores such as Trust Flow and Citation Flow, as well as the relationship between the two
  • The Topical Trust Flow which allows you to identify the theme of the sites that link you.

CONS

  • The interface is a bit old-fashioned with not very pleasant graphs and tables.
  • Prices high enough

REVIEW

It is undoubtedly one of the best backlink analysis and link profile tools on the market, especially thanks to its various features. It is very powerful, because it allows you to analyze the power and the theme of the referring domains. The big negative point is especially at the level of the ergonomics of the site and its interface, which would require an upgrade.

Source: https://majestic.com/

 

LINKODY

When netlinking, it sometimes happens to realize several weeks after an exchange or after having put a backlink that the link has simply disappeared! The reasons can be multiple (deletion by the partner, nofollow, technical error, disappearance of the site, etc.), but the result is always the same: you have lost time for nothing!

Admittedly, tools like Ahrefs or Majestic allow to track lost links, but they are far from being reliable and they are not always very reactive, hence the usefulness of Linkody, a tool for tracking and monitoring links.

PRICING

Linkody offers several formulas ranging from 13.90 euros per month to follow 2 domains and 500 links to 138.90 euros per month to follow 100 domains and 40,000 links. The SEO tool is therefore on the whole quite accessible.

PROS

  • Allows you to check if the link is still active quickly and efficiently
  • Discover the new links that go to your suite
  • Allows you to track competitor links
  • Quite simple to use

CONS

  • It is not possible to disable the automatic addition of links
  • Does not give real avenues for improvement

REVIEW

Linkody is a very handy software when you do a lot of netlinking for different sites. It will allow you to know if a link has been deleted and therefore to react quickly by contacting the site again to put it back online.

Source: https://www.linkody.com/

 

Crawler softwares

What’s a crawler? What’s it for? This SEO tool is essential for analyzing sites with several hundred pages. A crawler is a small SEO software that will pass on the pages of a website as Google would do by analyzing different parameters such as http code, title tags, meta description or H1 tags.

 

ONCRAWL

OnCrawl is the newest entrant in the SEO crawler market. It is complete, convenient and relatively accessible. It is very interesting and particularly practical. Oncrawl also offers some additional features.

PRICING

Oncrawl pricing

The advantage of this crawl tool is that there are versions for all prices: from 49 euros per month for crawler 100k URLs per month, up to 399 euros per month for 2 million URLs.

PROS

  • Tool in SAAS and therefore accessible everywhere
  • No internal limitation (connection and machine power) in number of requests
  • Easily exportable data
  • Ergonomic, design and practical
  • Oncrawl can analyze http codes, tags (H1, title, meta description, etc.), depth level, near duplicate content, structured data, social tags, etc.
  • Possible link with Google Analytics
  • Ability to crawl subdomains and URLs with parameter
  • Possible connection to a log analyzer

CONS

  • Limitation of the number of URLs to crawl each month
  • Quite expensive solution, even if more accessible than Botify.

REVIEW

Oncrawl is very practical and ergonomic. It allows you to make a site crawl in only a few minutes and to obtain very useful information for internal optimization. The only problem is the price compared to the number of URLs that can be crawled. A little extra, OnCrawl offers a log analyzer that can combine its values with the crawler.

Source: https://oncrawl.com/

 

BOTIFY ANALYTICS

This crawler in SAAS, i.e. accessible from a website, is very practical, aesthetic and efficient. It is ideal to obtain information on the content and the technique of a site, all this without running your computer.

PRICING

Unfortunately, the Botify Analytics crawler is relatively expensive, as you’ll need between €39 and €899 per month to enjoy it.

PROS

  • Data accessible everywhere and on the Internet
  • No installation required
  • No internal limitation (connection and machine power) in number of requests
  • Ease of data export
  • Ergonomic and practical tool
  • Allows you to analyze http codes, tags (H1, title, meta description, etc.), depth level, etc.
  • Possible link with Google Analytics

CONS

  • High prices for a low number of crawled URLs
  • Lack some features when compared to a crawler like Screaming Frog

REVIEW

Botify is very practical and ergonomic. It allows you to make a site crawl in just a few minutes and to get very useful information for internal optimization. The only problem is the price compared to the number of URLs that can be crawled.

Source: https://www.botify.com/platform/botify-analytics

 

SCREAMING FROG

Unlike most other crawl tools, Screaming Frog has the particularity to install on your computer and not work in SAAS. It is also one of the most complete tools on the market with a very powerful crawler that retrieves a lot of information about the pages visited.

PRICING

The advantage of this crawl tool is that it really doesn’t cost much compared to its direct competitors.

The free version of Screaming Frog will allow you to make a mini crawl of 500 URLs. Then you will have to pay £149 per year for a license. And with this crawl software, no limit in the number of URLs!

PROS

  • Affordable price
  • No limit in the URL crawl
  • Exportable data
  • Richness of the data to be analyzed: markup (duplication, absence, error, etc.), http code (error), depth level, image (presence of Alt tag), etc.
  • Possible link with Google Analytics and Google Webmaster Tools
  • Allows to block the crawl of certain parts of a site

CONS

  • Requires a powerful machine otherwise you won’t be able to analyze large sites
  • Ergonomics not pleasant
  • Data not always reliable

REVIEW

Screaming Frog is undoubtedly the king of crawlers, so certainly the software is a bit old-fashioned and it is not very practical to use, but it is very powerful, complete and above all accessible to everyone.

Source: https://www.screamingfrog.co.uk/seo-spider/

 

Keyword generators

The content strategy is essential to properly reference a website. But how to create good texts? To do this, you need to know which keywords should target your page. You will therefore need to use keyword search tools or keyword generators to get the right queries, as well as their monthly search volumes on search engines or the competition.

GOOGLE ADWORDS KEYWORD GENERATOR

Keyword Planner or the Google Adwords Keyword Generator is by far the most used tool by SEOs to find keywords and terms more or less close. However, we must not forget that the tool is primarily designed for Adwords campaigns and not for SEO.

PRICING

This tool is free of charge is of course its great advantage.

However, it is no longer possible to access it if you have not already managed a campaign on your account.

PROS

  • Free
  • Google Data Reliability
  • Ability to make settings by language or region
  • Gives the search volume (with trend per month) and the Adwords competition
  • Easily exportable data
  • No more than 1000 keywords at a time to get the search volumes
  • Keyword ideas are not always very relevant
  • The competition index is for the AES and not for the SEO.

REVIEW

It is by far the easiest to use, the most accessible tool and is also fast and reliable. Few negative points, except that it is not designed for SEO and therefore lacks functionality.

 

SECOCKPIT

Secockpit is a tool developed by the company SwissMadeMarketing. It will use data from different services and aggregate them to allow us to quickly get the most interesting keywords to work on in SEO according to the search volume, the SEO competition (calculated by the analysis of each SERP page), etc.

PRICING

SECOCKPIT pricing

The image above shows the monthly rates for the tool. If you choose the annual payment, you will receive a 35% discount.

PROS

  • Allows to get a real enough SEO competition
  • Reliable search volume because it comes from Google
  • Allows to detect niches on which to position oneself
  • Generate up to 800 keywords if you put one in the SEO software

CONS

  • Ability to put 100 keywords at a time only to get traffic and competition
  • Slower tool than Google Adwords
  • Niche not always very reliable, especially on the big keywords.

REVIEW

Very practical and much more powerful than Google Keyword Planner, this tool is ideal for developing a keyword strategy. It will allow you to find niches on which it will be easy to position yourself.

Source: https://secockpit.com/

 

Performance analysis tools

Need to know if your site is fast enough, then you can help yourself with SEO performance analysis software. Most of them will rate your site and then provide possible areas for improvement.

 

GOOGLE PAGE SPEED INSIGHT

Official solution of the search engine, Google Page Speed Insight is really very practical. It will allow you to see the speed of your site (on desktop and mobile), as well as the compatibility on mobile. In addition you will be able to know where the problem comes from.

PRICING

Free of charge.

PROS

  • Official Google tool
  • Allows to detect technical problems that slow down the site and give solutions to solve them
  • Convenient and fast
  • Also used for mobile compatibility

CONS

  • Scans only one URL at a time
  • No possibility to export the various problems encountered

REVIEW

Google Page Speed Insight is one of the most practical tools to analyze the technical performance (speed) of the pages of a website. However, it cannot be automated to analyze all the pages of a site.

Sourcehttps://developers.google.com/speed/pagespeed/insights/

 

GTMETRIX

It is the other essential tool to make an analysis of the speed and speed of a website. In fact, GT Metrix will analyze the page that you submit to it on Google’s solution (Page Speed) and that of Yahoo.

PRICING

Free of charge.

PROS

  • SEO tool combining those of Google and Yahoo
  • Allows to detect technical problems that slow down the site
  • Shows the different problems and solutions on each URL

CONS

  • Scans only one URL at a time
  • No possibility to export the various problems encountered in an excel file.
  • In English, so it may not be practical to fully understand the issues and recommendations for one page.

REVIEW

GT Metrix is complementary to Google Page Speed Insight. It can therefore be convenient to use both solutions when auditing the performance and speed of a website.

Source: https://gtmetrix.com/

 

Statistics and metrics tools

The last essential SEO tool for the work of natural referencing is those on the web audience or metrics. They will allow you to know the traffic of a site, the keywords on which you position yourself or the most important landing pages in terms of SEO.

 

GOOGLE ANALYTICS

It is by far the best known and most widely used audience measurement tool. Very practical, complete, ergonomic and offering multiple functionalities, Google Analytics is almost the ideal solution. However, the data is only available for your sites or only if you are given access to it.

PRICING

Free tool, except for the premium version which offers a much more important service, but with a very high price (several thousands of euros per year).

PROS

  • GA’s numerous functionalities (e-commerce tracking, objectives, filters, segments, etc.).
  • Good ergonomics with an easy to use software
  • The ability to export data
  • Reliability of the data
  • The possibility of obtaining cross-data
  • Ease of installation

CONS

  • Impossible to obtain the number of visits by keywords

REVIEW

Google Analytics is absolutely essential for anyone who wants to correctly evaluate their website’s metrics.

Source: https://www.google.com/analytics/

 

GOOGLE SEARCH CONSOLE

Google Search Console complements Google Analytics by giving much more accurate information about the SEO performance of a site, such as the number of visits obtained from Google search results for each keyword.

Recently, Google Search Console also allows to know the number of visits obtained for articles with Rich Snippets, but also the number of clicks from Google Discover.

PRICING

Free of charge. The Search Console should be set up as soon as you purchase your domain name to record a maximum of information and give you a complete overview of the history of your site.

PROS

  • Highly functional tool
  • Even easier to read than Google Analytics (lighter interface)
  • The ability to export data
  • Reliability of the data
  • The possibility of obtaining cross-data
  • Ease of installation

CONS

  • Not really any weak points

REVIEW

Google Search Console is a must-have to properly track your SEO metrics, and see the evolution of the number of clicks on your main keywords.

Source: https://search.google.com/search-console/about

 

Log analysis tools

Among the most complex but most useful SEO tools are log analyzers. But what is it and more importantly, what is it used for? Logs are text files that record requests made to a server. In SEO, we use them to see the passage of search engine spiders on your site and to determine the level of depth, http errors, page indexing, etc. of a site.

However, in order to analyze and know how to read the logs, it is necessary to have a software that can decrypt them.

 

BOTIFY LOG ANALYZER

It is the main log analyzer on the market, because it is very complete, very powerful and it allows you to learn a lot of things about your site. However Botify has some drawbacks like its price too high for all small or medium sites.

PRICING

For the prices of Botify’s log analyzer, you should expect a minimum of 300 to 400 euros for sites containing not too many pages (a few tens of thousands of URLs). The more URLs you have, the more you’ll have to pay…

PROS

  • Its very practical and ergonomic interface
  • Ability to compare server logs with a Botify crawl
  • The ability to export data
  • The very interesting data provided by this solution

CONS

  • Very expensive solution

REVIEW

Botify’s log analyzer is one of the mandatory tools for large sites with several thousand or more pages. Indeed, thanks to this software, you will be able to analyze the passage of the Google robot on your site, discover some technical problems, etc.

Source: https://www.botify.com/platform/botify-analytics

 

SCREAMING FROG LOG FILE ANALYZER

Screaming Frog Log File Analyzer doesn’t do exactly the same work as Botify, which does more analysis, but it’s not the same price either.

SEO Log File Analyser will allow us to understand the behavior of the different bots on our site.

PRICING

£99 a year.

PROS

  • Its very practical and ergonomic interface
  • Filters make log reading much easier

CONS

  • Fewer features than Botify

REVIEW

For a quick and simple analysis, this tool is more than enough! Once we cross the data together (Backlinks, page depth, SEO visits, size of an article etc…) we can understand or at least know why some groups of pages are more visited than others.

Source : https://www.screamingfrog.co.uk/log-file-analyser/pricing/

 

Semantic Analysis Tools

Today, natural SEO is very much focused on content. It is therefore necessary to improve its texts, to work on keywords, but also the semantic field, co-occurrences, metawords or synonyms. To help you, you will find below a list of SEO software and websites that offer semantic analysis tools.

ALYZE.INFO

Alyze is a tool that allows you to analyze in detail the weight of keywords and expressions on a page. It gives you a density index and an analysis of the page structure.

PRICING

This seo software is free.

PROS

  • Quick tool
  • Convenient for obtaining keyword density
  • Possibility to change the weighting indices of the different elements of a page

CONS

  • Old-fashioned site
  • Does not always work for https pages
  • Doesn’t give any real point for improvement

REVIEW

Alyze.info is not the SEO tool of the year, but it is still very convenient and most of all free. On the other hand, if you want to go further in the semantic analysis of a page or a text, you will have to turn to other tools…

Source: https://alyze.info/

 

YOURTEXT.GURU

Yourtext Guru is a semantic analysis tool that can be a valuable aid to the writing of your articles.

For each keyword on which you want to position yourself, Yourtext.guru analyzes the SERP, and provides you with a clear list of important keywords, in order of importance, as well as the keywords to include in your Hn.

An analysis of a specific text allows you to obtain an optimization score of your article in relation to the targeted keyword, by showing you precisely the over-used words (over-optimization), or conversely, the under-used words.

PRICING

Yourtextguru pricing

YourText.guru can work by monthly subscription (96€ per month), or in One Shot, by buying tokens. This second solution is more advisable if you write less than 100 articles per month (one article = 1 token).

PROS

  • Easy to use
  • Helps to structure an article by saving a lot of thought
  • Significant improvement in the SEO optimization of articles

CONS

  • Some recommendations do not always seem relevant on certain keywords, which can sometimes distort the optimization “score”.
  • Prices may seem pretty high

Source: https://yourtext.guru/en

 

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